Terms
The Guarantee,
In Full.
Draft - pending legal review. The client agreement must be reviewed by counsel before the first signature.
The measured promise
Ten dollars of collected revenue for every one dollar of fee paid, within 90 days of the campaign start date. At a $4,000 monthly fee that is $120,000 across the initial term. The exact figure is fixed in writing at the end of the Baseline Week, before any fee is paid.
How a dollar is counted
A dollar counts toward the guaranteed figure when all three of the following are true:
- The job originated from a customer contacted under the campaign, or from a lead generated by the campaign;
- It was booked within the 90-day term;
- The invoice was paid. Booked-but-unpaid work does not count.
The figure is read from the client's own field service management software and exported by the client. Where the parties disagree, the client's export governs.
The four layers
- Layer 0 - Baseline Week. No fee is charged and no term begins until the baseline audit is complete and the guaranteed figure is agreed in writing. Either party may decline to proceed at that point at no cost.
- Layer 1 - Day 30. If fewer than 30 incremental jobs have been booked in the first 30 days, the client may cancel by email and the first month's fee is refunded in full.
- Layer 2 - Day 90. If the guaranteed figure is not met at day 90, services continue for a further 90 days at no charge.
- Layer 3 - Day 180. If the guaranteed figure is still not met at day 180, all fees paid across the six months are refunded in full, and the client retains, without further payment, all campaign assets, ad accounts, phone numbers, sequences and configurations built during the engagement.
Client obligations - what suspends the guarantee
The guarantee is conditional on the client:
- maintaining the agreed media budget without interruption;
- answering inbound calls during stated business hours;
- maintaining read access to the field service management software for the term;
- servicing the booked work with adequate capacity;
- signing the authorisation required to contact their customer database in their name.
Where an obligation is not met, the guarantee is suspended for the period affected, and the guaranteed figure is adjusted pro rata. Fees remain payable for services delivered.
Fees, term and cancellation
Fees are $3,000–$5,000 per month, set by truck count at the Baseline Week, invoiced monthly in advance. Media is paid by the client directly to the advertising platforms from the client's own accounts; no percentage of media spend is charged and media is never marked up. The initial term is 90 days, then month to month. There is no auto-renewal and no forfeiture of prepaid amounts. Cancellation is by email and takes effect at the end of the paid month.
Ownership
The client owns, from day one: all advertising accounts, phone numbers, domains, customer lists, review profiles and campaign assets created during the engagement. Nothing is registered in the provider's name.
Exclusivity
One HVAC company per metropolitan market for the duration of the engagement.
No earnings claims
There are no prior client results to report. Nothing on this site is a representation of typical earnings, because there is no history from which a typical result could be derived. The figures stated are contractual guarantees with defined remedies, not projections of what any business has achieved.