For HVAC owners doing $1M–$10M who are done buying leads
In 90 Days - Or I Work The Next 90 For Free
Not leads. Not clicks. Not a dashboard with a green arrow on it. Paid invoices in your own ServiceTitan, Housecall Pro, Jobber, FieldEdge or Service Fusion - counted against a baseline I measure in week one, before you've paid me a dollar.
How a dollar gets counted
It counts when three things are true: the job came from a customer I contacted or a lead I generated, it was booked inside the 90 days, and the invoice got paid. Booked-but-unpaid doesn't count. Neither does a call that came in off your truck wrap. Read out of your software, exported by you, not by me.
4 min 12 sec · Pradeep, on camera
The $120,000 is already sitting in your database. Here's how I count it.
If the numbers hold up in your business, the next step is 30 minutes on the phone with me.
I turn down more shops than I take. The questions tell us both in a minute.
The offer · in plain numbers, on one card
You pay
$3,000–$5,000/mo
Set by truck count in the Baseline Week. Media is paid direct to Google and Meta from your own card - I take zero percent of it.
I put on your board
$90,000–$150,000
Ten dollars collected for every one you pay me, inside 90 days. At $4,000/mo that's $120,000 - about 13 extra changeouts. Roughly one a week.
The guarantee · four layers, each one costs me more than the last
Every agency in your inbox says "guaranteed." Almost none of them will write down what happens when they miss. Here is exactly what happens when I miss.
Before a dollar changes hands I count your numbers - calls answered versus missed, list size and age, close rate, average ticket, your review profile. If the ten-to-one isn't in there, I tell you and I walk. Nobody gets quoted before that number exists, including you.
If I haven't put 30 extra jobs on your board in the first thirty days, cancel and I refund the month in full. By email. No notice period, no exit call, nobody from "retention" ringing you back.
Not a discount. Not a credit toward a service you didn't ask for. The same four systems, the same phone calls, the same ad management - running at my cost until the board is where I said it would be.
If the board still isn't there at six months, you get every fee back. All six months. And you keep everything I built: the ad accounts, the campaigns, the reactivation sequences, the missed-call system, the review engine. Built in your name, on your numbers, yours whether I earned a cent or not.
Which means the honest worst case for you is six months of a marketing department you didn't pay for.
And here's what voids it - stated up front, not buried in a schedule
You don't run the media budget we agree on. Nobody answers the phone during business hours. You won't give me read access to your software - every promise above is measured in it. Or you take the work and can't service it. Three of those four are things I'd rather find out in week one than month four, which is why the Baseline Week exists.
The mechanism · four valves that fill a dispatch board
There are only four places extra installed revenue comes from in your business. Most agencies sell you one of them and call it a strategy. I run all four, and they compound - because the list feeds the phone, and the phone feeds the reviews, and the reviews cut what the ads cost you.
VALVE 01
Every customer you already own, worked properly - by text, by email, and by a person on the phone, in your name, on your number. Past customers, unsold estimates, aging maintenance, and the systems you installed eight to twelve years ago that are about to die. Zero media spend. This is the fastest money in your business and it is sitting in a database you already paid for once.
VALVE 02
Every call answered. Every missed call texted back inside sixty seconds, day or night. I won't tell you what the industry average is - I'll pull your own call log in week one and show you exactly how many rang out last month, and what your own average ticket says those were worth. Usually that number alone pays for me.
VALVE 03
Ads built and run from your account, on your card, in your name. I never mark up media and I never take a percentage of your spend - which is the reason most agencies quietly want your budget to go up. Aimed at changeouts, not eighty-nine-dollar service calls. Fewer jobs, bigger tickets, better techs staying busy.
VALVE 04
A review asked for on every completed job, from the tech, at the truck, before they drive off - not a blast email on Friday. The map pack decides who gets called first in your zip code, and it decides it on recency and volume. This is the cheapest lever in home services and almost nobody runs it properly.
Ask every agency in your inbox this one question
You've had the emails. "A missed call costs you $200 to $600." "85% never call back." "$75 billion a year lost." Every agency quotes the same figures, and they quote them because they're in every agency's swipe file - not because anyone went and checked.
So I won't quote you a number I can't stand behind. I'll count yours. Your calls, your close rate, your average ticket, out of your own software, in front of you, in the first week. If that arithmetic doesn't get to ten-to-one, you'll know before you've paid me anything - and so will I.
While we're being straight with each other
I have no HVAC case studies to show you. This offer is new, and I'd rather you hear that from me on the page than find it out on the call. What I have is twenty years marketing to small businesses at companies you've heard of, a guarantee written down in four layers, and a first week that costs you nothing and can end with me telling you no. Everything on this page can be checked in your own software. That is the whole reason it's built this way.
The terms · in writing, before the call, not after it
| What the last one did | What I do |
|---|---|
| Takes 30–50% of your ad budget as their fee. | Flat monthly fee. Zero percent of your spend. |
| 12-month contract that auto-renews, and you forfeit what you prepaid. | 90 days. Then month to month. No auto-renew, no forfeiture. |
| Bills your media through their account so you never see the markup. | You pay Google and Meta directly, from your own card. |
| Registers the domain and owns the ad account, so leaving costs you everything. | You own every account, number, domain and list. Day one. In writing. |
| Cancel by phone only, business hours, 15 days' notice. | Cancel by email. |
| Reports results from their own dashboard. | The scoreboard is your software, exported by you. |
| Sells your city to three of your competitors. | One HVAC company per market. |
What it would cost you to buy these separately
| The Baseline Week - calls, list, close rate, ticket and reviews all audited | $2,500 once |
| The Old List - reactivation across text, email and live human phone calls | $3,000/mo |
| The Open Line - 60-second missed-call textback and after-hours cover | $1,200/mo |
| The Paid Lane - campaign build and management (media paid direct) | $2,500/mo |
| The Star Count - review engine running on every completed job | $800/mo |
| Booking written into ServiceTitan, Housecall Pro, Jobber, FieldEdge or Service Fusion + a weekly scoreboard | $900/mo |
| A2P 10DLC brand and campaign registration, in your name | $500 once |
| Bought separately | ~$8,400/mo |
Those are prevailing market rates for each piece, not a made-up retail price with a line through it. You pay $3,000–$5,000 a month for all seven, and if the board doesn't fill, you don't pay at all.
Who this is not for · I'd rather lose you here than in month three
The things you're actually thinking
They do. So take this page to the last three agencies who emailed you and ask them to write down two things: the number, and what happens when they miss it. Mine are in the ladder above - refund month one, work ninety free, then six months back and you keep the build. Watch how many of them will put that in a contract.
The catch is your side of it, and it's four lines long: run the media budget, answer the phone, give me read access, and be able to service the work. Break one of those and the guarantee is off - because at that point I'm being graded on a game I wasn't allowed to play. Everything else is on me.
Almost everyone I talk to has, and usually by the same four things: a twelve-month contract, a percentage of spend, an ad account they didn't own, and a dashboard instead of a number. That's the entire reason the terms table above exists - it's a list of what was done to you, with what I do next to it.
It's less than one changeout. And you're already paying it - in the calls that rang out last Tuesday, in the estimates you drove to and never followed up, in the eight-year-old systems on your own list that your competitor will replace this fall. The Baseline Week puts a real figure on that before you decide anything.
No. I work inside what you already run - ServiceTitan, Housecall Pro, Jobber, FieldEdge or Service Fusion - on your existing number, in your existing ad account. If you don't have an ad account yet, one gets opened in your business name, with your card on it, and you keep it forever.
I do. My name is Pradeep, and the person calling your old customers is me, not an AI voice and not an offshore call centre reading a script at 2am. That's slower and more expensive than what the software companies are selling, and it's the reason the list converts at a multiple of what a text blast does.
Your move
Fall is the changeout season and it gets decided in the six weeks before it starts. The customers whose systems are about to fail are on your list right now, with their phone numbers next to their names, and by October they'll be someone else's install.
Ninety seconds of questions tells us both whether this is real for your business. If it isn't, you'll get a straight no and something useful on your way out. If it is, the first week costs you nothing and ends with your own numbers on a page.
If your city is already taken, the first question tells you.